Since the 90´ies with the arising of movements critical towards globalisation companies (especially the big ones) have become more subject to criticism. They are said to be too powerful and that their power is partly damaging to society.
Poor work conditions, political influence, environmental pollution or unfair conditions are the main reproaches. This criticism does not leave the established companies cold, because the scapegoat image is bad for business.
With Coporate Social Responsibility (CSR) an onset is named which wants to motivate companies to socially responsible behaviour. CSR, it is said, makes demands on reconciling society´s criticism with profit striving. Whether this is sufficient and whether this claim can in reality be met with has been the cause of intense debate between economic representatives, CSR advisors and representatives of Trade Unions and NGOs for many years.
Is CSR simply a marketing tool of powerful companies to create a positive image or a serious attempt to take over more responsibility for the society they are connected with?
OKTO TV: http://www.okto.tv
Christian Felber: http://www.christian-felber.at
Peter Koeppl: http://www.publicaffairs.cc
Barbara Liegl: http://www.zara.or.at
Roman M. Mesicek: http://www.respact.at
Beat Weber: http://www.malmoe.org